Both psychologically and physically, young Japanese are never too far from their handsets and the connections to the world that come with the devices. For them, a mobile device is a constant companion, time-killer, game machine, television, organizer, wallet, music player and communicator. In short, it's not terribly necessary to own a PC to be connected digitally, so when the creative urge strikes, the mobile generation uses the tool most comfortable to them: their handsets.
Monday, May 18, 2009
Vodafone | Receiver | Mobile creation – the Japanese way
Mobile creation – the Japanese way
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