In researching the iPhone as a part of Critical Wayfinding, the analysis of the device, the corporation, the vast network of shareholders, technology and the distribution infrastructure that surrounds it yielded an overwhelming amount of information. In an attempt to organize this information into a format that is engaging and reflective of the wayfinding foundations of the project, two large conceptual diagrams in the style of Harry Beck’s London Underground diagram were produced.
These are not maps in any conventional sense, but rather diagramatic representations of the interconnected space of technology, capital, instrumental value, exchange value, social and environmental impact that surround the device. The first diagram focuses primarily on the physical device, and the existence of the device as an object in our world. The second examines the placement of the device with respect to the individual and society.