Wednesday, April 9, 2008

US QR-code test

From the NY Times: Bar Code Sales Tool Is Failing Campus Test

In parts of Asia and Europe, marketers have been using bar code technology to help sell things to people on their cellphones. A consumer can point a phone at something intriguing that bears a signature black-and-white square, then get information about a product or service or an offer to purchase it.

In the United States, the spread of this technology has been slow, in part because cellphones here are not equipped with the necessary software. There have been a few small-scale tests, but judging from the experience of one under way at Case Western Reserve University in Cleveland, the technique is nowhere near ready for widespread use.

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